BTK Academy | Game Marketing Training

By 16 June 2022No Comments

As Academy Club, we organized a Game Marketing training for BTK Academy, with which we have carried out many projects. The training lasted 8 hours with Barış Gürbüzler as the trainer.

What is Game Marketing?

Game marketing is the placement of advertising within existing, previously designed games. Product placement or embedded advertising is used for all types of games. Understanding the marketing philosophy along with game marketing is the first basic step to improve yourself. Game marketing techniques are used to market mobile games, web games, apps and all types of games. Continuing with digital marketing tools that can be used in game marketing, organic processes such as ASO and SEO are explained at the end. Eventually they are all merged into the strategy and user header.

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