Description
300₺
Training Hours: Saturday-Sunday 12:00-15:00
“Kendi markasını yaratıp, kendi işinin sahibi olmayı hayal eden herkes bu hayalini gerçekleştirebilir. Bir marka yaratmak öncelikle markanın kişiliğini oluşturup, odağını belirlemekten başlar. Hadi gelin markanızı bir insanmış gibi düşünerek karakterini oluşturalım ve bir marka yaratma serüvenine beraber atılalım!”
Buse TopsakalCo-Founder at 272creative
Why Should You Take This Training?
Brand creation is not only a product-oriented training but also a brand owner-oriented training.
Participants will be introduced to the brand building process and how it works. Participants will have the knowledge and courage to create their own brands, as well as the design infrastructure.
Course Program
Participants will share the courage and experience they need to realize the dream of creating a brand.
The current marketing system to be followed to create a brand will be explained.
Ways to differentiate from other brands will be explained.
Recommendations will be made for the brand’s purpose and internal vision.
A sense of brand will be identified.
With the design language, the appropriate communication language will be selected for the target audience and permanent ways of gaining a place in the market and ensuring that consumers prefer it will be explained.
There will be 8 main sections and 3 workshops;
Main sections:
– Find your Otaku
– Think of your brand as a human being.
– Create a creative and memorable brand identity
– What is your brand good for?
– What emotion does your brand embrace?
– Be your communicating brand
-Play to the extremes
– Become the brand that wins reviews
Workshop:
-Find your own OTAKU!
– Create Your Own Brand
– Criticize your brand
Certificate
At the end of the online training, you will receive a certificate of participation from Kolektif Academy.
Who is Buse Topsakal?
After graduating from Saint Benoit French High School, Buse Topsakal continued her education in New York and graduated from Istanbul Bilgi University, Department of Visual Communication Design. She completed the certificate programs in illustration and light design departments of Milano Domus and Naba Academy for 1 year. She completed her master’s degree in marketing-brand communication at Istanbul Bilgi University. Designed digital campaigns for 134 dutyfree stores in 24 different international airports and promotional content designs for Istanbul new airport.
He is the founder of Feyling underwear brand, Caim&co women’s clothing brand, Ronde digital communication agency, 272creative creative project management agency and 272conceptstore, the sales point where young brands meet. Simultaneously, she continues her academic studies at Bilgi University Brand School and continues to work as a design and creative consultant during the creation phase of brands.
