Training Hours: Saturday-Sunday 12:00-15:00
We have collected 2 of our most popular trainings that will guide your brand journey in Branding 101 Training Package for you!
Register now with the early registration opportunity for the “Brand Creation from Scratch” training with Buse Topsakal and “Instagram: Brand Building through Case Study” training with Deniz Bulutsuz !
Did you miss training hours?
You will always be able to watch the training with the training recordings we will send afterwards!
|SATURDAY, SEPTEMBER 18
BUILDING A BRAND FROM SCRATCH
|Participants will share the courage and experience they need to realize the dream of creating a brand.
The current marketing system to be followed to create a brand will be explained.
Ways to differentiate from other brands will be explained.
Recommendations will be made for the brand’s purpose and internal vision.
A sense of brand will be identified.
The language of design and the language of communication appropriate to the target audience will be selected and permanent ways of gaining a place in the market and making consumers prefer it will be explained.Main chapters
Find your Otaku
Think of your brand as a human being.
Create a creative and memorable brand identity
What is your brand good for?
What emotion does your brand embrace?
Be your communicating brand
Play to the extremes
Become the brand that wins reviewsWorkshop
Find your own OTAKU!
Create Your Own Brand
Criticize your brand
|SUNDAY, SEPTEMBER 19
INSTAGRAM : BRAND BUILDING THROUGH CASE STUDY
|A 3-hour training on how to create and manage an Instagram account with examples from a brand with a wide range of products is waiting for you!
How to analyze and build brand identity?
In this training, we will create the Instagram strategy, language and visual integrity of a brand from scratch. By the end of the course, you will know what your strategy should be, whether you are creating an account from scratch or have just taken over an existing account.
Deniz Bulutsuz, a graduate of Galatasaray University, French Language and Literature, has worked as a Special Projects Specialist for Vogue and GQ Magazines for 3 years and as the Social Media Editor of GQ Turkey for the last 2 years. Having studied Fashion Management at Istanbul Moda Academy, Deniz planned a career in the fashion and event sectors to establish the connection between the consumer, brand and digital media in the most sincere and accurate way. Combining the experience she gained in her corporate life with her dynamic business execution approach, Deniz now serves brands in social media, events and PR at OnDakka, the creative agency she co-founded.
After graduating from Saint Benoit French High School, Buse Topsakal continued her education in New York and graduated from Istanbul Bilgi University, Department of Visual Communication Design. She completed the certificate programs in illustration and light design departments of Milano Domus and Naba Academy for 1 year. She completed her master’s degree in marketing-brand communication at Istanbul Bilgi University. Designed digital campaigns for 134 dutyfree stores in 24 different international airports and promotional content designs for Istanbul new airport.
He is the founder of Feyling underwear brand, Caim&co women’s clothing brand, Ronde digital communication agency, 272creative creative project management agency and 272conceptstore, the sales point where young brands meet. Simultaneously, she continues her academic studies at Bilgi University Brand School and continues to work as a design and creative consultant during the creation phase of brands.
At the end of the online training, you will receive a certificate of participation from Kolektif Academy.