“Gelişen dijital teknolojiler ile birlikte pazarlama, geleneksel yöntemlerin ve alışılmış tüketici davranışlarının ötesinde kompleks bir mekanizma haline geldi. Son 20 yılda dijital kanalların ve tüketicilerin dijital aygıt ve platformlarda geçirdikleri sürenin artmasıyla birlikte, bu platformlar ve üzerinden yapılan pazarlama çalışmaları, ilk başlarda offline dünyaya destek olma rolünü üstlenirken bugünlerde tüketiciler nezdinde satın alım kararının odak noktası ve kurumların tüketiciler ile iletişimde frekansı en yüksek kanalı haline geldi.”Murat OvaSenior Consultant
WHAT THIS TRAINING WILL BRING YOU
With this training, you will be able to learn about Google Analytics for analytical solutions and analysis of Digital Marketing, which has become one of the cornerstones of the new age, Google Ads strategies, which are the most preferred advertising platforms, and with practical examples, you will be able to create the necessary start to complete the digital transformation of your organization or the business you work for.
Training Hours: 11:00 – 15:00 (Saturday-Sunday)
Day 1 Introduction to Google Analytics and Web Analytics
What does Google Analytics do, how to use it and what details should you master in the panel navigation?
What are the main reports available in Analytics?
How should you analyze users and data?
How do you use the results of the analysis?
What are the special reporting methods and different approaches in Google Analytics?
How can you analyze your Google Analytics data?
What conclusions can be drawn from special studies and detailed reports?
What does Google Data Studio do and how to use it?
Day 2 Google Ads
How to use Google Ads, how do Google Ads work?
What are the types of Google Ads campaigns? What kind of targeting is done?
Which details should you master in Google Ads panel navigation?
What are Google Ads campaign metrics and how should they be analyzed?
Special tactics and suggestions from Murat Ova to maximize the efficiency of your Google Ads ads.
Introduction to email and SMS marketing
Retargeting technology overview (Criteo & RTBHouse)
At the end of the online training, you will receive a certificate of participation from Kolektif Academy.
You do not need to have any prior experience to take the training.
12 years experienced full stack engineer, quantitative analyst and marketing scientist.
It develops artificial intelligence-based decision support systems with human nature-oriented customer experience and profit maximization-oriented marketing experience for the complex growth goals of large enterprises in the digital world.
He has worked as a lead consultant, full-stack project manager and trainer in the digital channels of Apple, Tesco, L’oreal, Carrefour, Netflix, Boyner, Doğan Group, DeFacto, ETS Tur, Morhipo, Anadolu Group, Trendyol and many other FMCG/Retail/Service/E-
In the past years, he has worked as an invited expert in the World Wide Web (W3C) consortium for 4 months, the first and only member of the consortium from Turkey in the past. He has taught Data Analysis, Behavioral Economics and Marketing Theory as a guest lecturer at universities in Turkey and abroad (Boğaziçi University, Hebrew University of Jerusalem, etc.).