Online How to Become a Freelancer in the Design World


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Online How to Become a Freelancer in the Design World

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Polin Kouyumciyan
3 days (Total 6 hours)
50 people


“Hızla dijitalleşen dünyada, freelancer olarak iş yapma isteği oldukça yükselen bir trend. Tasarım dünyasında freelancer olmanın hangi süreçleri içerdiğini iyi anlamak gerekiyor.”

Polin KuyumciyanFreelance Grafik Tasarımcı & Marka Yaratıcısı // PK Design & Polin Kuyumciyan Studio


Thinking of working as a freelancer? Maybe you’ve started freelancing and are looking for practical information to gain some more experience. From a graphic designer’s point of view, a 6-hour course is waiting for you, where we will talk about the points where the freelance world and the design world meet, with examples that you can transfer to your working life. You can get all this information from Polin Kuyumciyan, who has worked in both advertising agencies and corporate companies, has been doing freelance graphic design since 2014 and owns a brand, in exchange for an online certificate.

Training Hours: 18:30 – 20:30 (Tuesday-Wednesday-Thursday)

Course Program


General Introduction

Who is Polin? A brief overview of the journey of graphic design, freelancing and brand building.

What Does a Graphic Designer Do? Why Graphic Design?

General introduction of graphic design, usage areas, job description and working areas of graphic designer.

Design Process

Introduction of the 4 main steps of the design process, their importance in working life, application and adaptation methods.

Becoming a Freelancer: How? Why?

The process before you start working as a freelancer, do’s and don’ts, tactics to position yourself, stories, examples and personal advice from graphic designers around the world



Time Management

Here are 5 important steps and tips to make time management, one of the most important steps of freelancing, easier and more accessible.

What Do Organized People Do?

From the organization of the workspace to the organization of time, place and agenda that comes from knowing oneself, 5 important steps and tips.

Examples from Polin’s Portfolio

Introduction of the media under the title of graphic design, practical information that can be used to choose the appropriate media, and an examination of which tools a freelance designer uses in 5 different projects belonging to different clients, following a process.




To get to know oneself first and then to promote oneself, both personally and through examples from the world.

Customer Finding / Selection / Screening

Information for freelance designers about finding and convincing clients and building a sustainable relationship. As the designer gains experience, the process of selecting and eliminating clients suitable for the designer’s time management and preferred branches; detailed and exemplified expression.

Money? Prestige?

To be able to prioritize freelance jobs and choose the ones that will help one’s professional development as well as one’s needs.

Building a Brand

Supported by personal examples, how was PK Design founded in addition to freelancing? Finding an idea for building a brand, the steps to be followed in its establishment, product production, follow-up and balancing freelance work and the brand.


There are no prerequisites other than being curious about freelancing or just starting out.

Prerequisites & Requirements

There are no prerequisites other than being curious about freelancing or just starting out.

Who is Polin Kouyumjian?

Polin graduated from the Rhode Island School of Design (RISD) Graphic Design program in 2011. After returning to Istanbul, he worked at Ogilvy & Mather and later at İKSV, adapting to the pace of work in Turkey. Following these, he established his own studio in 2014 and started freelancing. Since then, he has been providing design services to local and global companies and brands such as Güçlü Kırtasiye, Tarko Kozmetik, Hacı Bekir, Assan Gayrimenkul, Keskin Color, İKSV, Epsilon Publishing House, BUGECE, Tepta Aydınlatma and Apple. In 2015, she turned her love for paper into a brand, which had always been her dream, and founded a stationery brand called PK Design.

Polin, who is currently running two businesses at the same time, will share with you all the points he has learned and continues to learn from his business life.


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Additional information


Aziz Dilsiz