Description
350₺
Course Program
UX
What is the concept of user experience and its factor space?
How should you develop your website to maximize the user experience?
What kind of different studies and tools are there in the world on user experience?
Theoretical and practical introduction to the concept of A/B testing with Google Optimize.
Qualitative tracking of users and derivation of optimization hypotheses with Hotjar.
ASO/SEO
What are search engines and how do they work?
How does the behavior of users change?
What are the tactics you need to know and apply to increase your organic traffic?
What are the basic SEO tools and how to use them?
What is technical SEO and what can be done to improve it?
What affects app traffic?
How to optimize app traffic with ASO?
Bonus:
Introduction to email and SMS marketing
Retargeting technology overview (Criteo & RTBHouse)
Note: 4. At the end of the week, you will be able to put what you have learned into practice with a comprehensive UX Workshop and evaluate the final tips in groups of 5-6 people. After the workshop, each group will share their outputs and you will have the opportunity for deeper discussion.
Certificate
At the end of the online training, you will receive a certificate of participation from Kolektif Academy.
Prerequisites & Requirements
You do not need to have any prior experience to take the training.
Who is Murat Ova?
12 years experienced full stack engineer, quantitative analyst and marketing scientist.
It develops artificial intelligence-based decision support systems with human nature-oriented customer experience and profit maximization-oriented marketing experience for the complex growth goals of large enterprises in the digital world.
He has worked as a lead consultant, full-stack project manager and trainer in the digital channels of Apple, Tesco, L’oreal, Carrefour, Netflix, Boyner, Doğan Group, DeFacto, ETS Tur, Morhipo, Anadolu Group, Trendyol and many other FMCG/Retail/Service/E-trade brands. He has served as Marketing Director and similar executive roles in major marketing technology companies in Turkey.
In the past years, he has worked as an invited expert in the World Wide Web (W3C) consortium for 4 months, the first and only member of the consortium from Turkey in the past. He has taught Data Analysis, Behavioral Economics and Marketing Theory as a guest lecturer at universities in Turkey and abroad (Boğaziçi University, Hebrew University of Jerusalem, etc.).
