{"id":106438,"date":"2021-02-04T14:07:54","date_gmt":"2021-02-04T11:07:54","guid":{"rendered":"https:\/\/academyclub.co\/urun\/online-brand-building-and-sustaining-strategies-training\/"},"modified":"2022-08-04T23:07:43","modified_gmt":"2022-08-04T20:07:43","slug":"online-brand-building-and-sustaining-strategies-training","status":"publish","type":"product","link":"https:\/\/academyclub.co\/en\/urun\/online-brand-building-and-sustaining-strategies-training\/","title":{"rendered":"Online: Brand Building and Sustaining Strategies Training"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”42821″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Online: Brand Building and Sustaining Strategies Training” font_container=”tag:h2|font_size:32px|text_align:center|color:%23000000|line_height:32px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”32″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”#popmake-8484″ text=”Register for Class” margin_right=”10px” margin_left=”10px”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”#bilgi” text=”Get Information” margin_right=”10px” margin_left=”10px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left” class=”green-box” css=”.vc_custom_1587313925786{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;border-left-color: #26bd7e !important;border-left-style: solid !important;border-right-color: #26bd7e !important;border-right-style: solid !important;border-top-color: #26bd7e !important;border-top-style: solid !important;border-bottom-color: #26bd7e !important;border-bottom-style: solid !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
Melis Erdogan<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
Online<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
2 days at the weekend (8 <\/strong>Clock)<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
30 people<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
06.03.2021<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color=”#26bd7e” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][vc_column_text]\n

450\u20ba<\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”4%” id=”footage” row_name=”Action Footage” disable_element=”yes” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Don’t miss this week’s special price advantage of our Creative Brand Creation training, which we will realize live and interactively online!<\/p>\n

<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1612437745111{margin-bottom: 20px !important;padding-right: 10% !important;}”]Training Hours: Saturday – Sunday : 11:00-15:00<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”4%” id=”footage” row_name=”Action Footage” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_single_testimonial testimonial_style=”basic” image=”42823″ quote=”Marka yolculu\u011fu, markay\u0131 kurmaktan \u00f6teye gitti\u011finde heyecan\u0131 s\u00fcren, ki\u015fiyi geli\u015ftiren ve b\u00fcy\u00fcten dinamik bir deneyim. Hayalinizdeki markay\u0131 olu\u015fturmak i\u00e7in ihtiyac\u0131n\u0131z olan do\u011fru bir yol haritas\u0131. Bu e\u011fitimde teorinin yan\u0131 s\u0131ra pratiklerle de bir marka yolculu\u011fu yapaca\u011f\u0131z ve kafan\u0131zdaki soru i\u015faretlerini cevaplayaca\u011f\u0131z.” name=”Melis Erdo\u011fan”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” scene_position=”center” text_color=”dark” text_align=”left” disable_element=”yes” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner 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content_placement=”middle” column_margin=”default” bg_image=”7718″ bg_position=”center center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” top_padding=”5%” bottom_padding=”5%” disable_element=”yes” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=”mountains”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Detailed Information” font_container=”tag:h3|font_size:30px|text_align:left|color:%23ffffff|line_height:30px” use_theme_fonts=”yes” css=”.vc_custom_1585827204619{margin-bottom: 20px !important;}”][vc_column_text]Our world and business models are changing rapidly. Staying ahead of the competition and customer
\nWhile companies are turning to agile methods to proactively manage their demands, we can also develop ourselves in this direction! You can attend this training for those who want to learn Scrum, one of the most used Agile methods, and prepare for the internationally recognized PSM I certification![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][toggles style=”minimal”][toggle color=”Default” title=”Why Should You Take This Training?”][vc_column_text]The person who completes the training will learn how to create a brand from scratch, how to position it and how to open it to the international market. A guiding map will be provided for both those who want to build their own brand and those who have already built their brand but have questions about what to do with it. For those working in brand management, sales, marketing and business development in the corporate field, it will be a training that will help to gain a 360-degree vision.<\/p>\n

What are the reference jobs that participants can do at the end of the training?<\/strong><\/p>\n

Participants will be able to progress in the field of directing their own brands, as well as having the knowledge to work in areas where they can accompany the journeys of growing brands from Turkey, which is a very strong country in the field of production.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Course Program”][vc_column_text]\n\n\n\n\n
Content<\/strong><\/td>\n<\/tr>\n
What is a brand and how to create one? What do we call a brand?
\nBrand name, logo, patent, website creation process
\nHow to conduct market research for a brand?
\nWhat is competitor brand analysis and what does it do?
\n –<\/strong>
\nWhat is the brand creation process, how to create a brand identity?
\nHow to set up a trademark and a related company? How many types of companies are there? Which company type should be preferred according to what?
\nFinding the right producer, production stages, process management.
\nCompletion of brand visual identity.
\n–<\/strong>
\nHow will we sell our product?
\nSocial media and digital marketing + influencer marketing
\nHow to create a domestic and international sales network?
\nHow should market research, localization and marketing for overseas markets? How should the sales network and processes be built? Establishing agreements with sales points.
\nHow to test the reliability of the company to work for?
\nTypes of domestic and international sales (incoterms, terms).
\nNecessary import and export information.
\nHow to expand a brand abroad? What documents are required for overseas sales?
\n–<\/strong>
\nWhat is after-sales follow-up and operation, how to ensure perfection?
\nWhat is customer satisfaction? The importance of customer loyalty and references.
\nInventory tracking and the importance of accounting.
\nMethods of increasing company turnover according to the field of work performed.
\n–<\/strong>
\nVarious scenario examples<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Certificate”][vc_column_text]At the end of the online training, you will receive a certificate of participation from Kolektif Academy.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Who is Melis Erdo\u011fan?”][vc_column_text]Born in 1986 in Istanbul, Melis Erdogan graduated from Saint Joseph’s High School and started studying International Relations at Ko\u00e7 University. After her sophomore year, she transferred to Drexel University in Philadelphia with a Merit Scholarship and majored in International Business and Economics with minors in Marketing and French. After her return to Turkey, she worked in various sectors in the field of international account management, mainly in PR, international sales and product management. Then, in 2016, he founded Kia Ora, a leather bag brand positioned in the luxury segment. During the brand management period, he gave Business Development consultancy to various brands that wanted to enter Turkey from abroad. Currently, she supports the LA-based Else Lingerie brand in the fields of International Sales and Business Development.[\/vc_column_text][\/toggle][\/toggles][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” id=”bilgi” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

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