{"id":106442,"date":"2021-01-27T10:30:07","date_gmt":"2021-01-27T07:30:07","guid":{"rendered":"https:\/\/academyclub.co\/urun\/online-strategic-marketing-in-fashion-design\/"},"modified":"2022-08-04T23:08:56","modified_gmt":"2022-08-04T20:08:56","slug":"online-strategic-marketing-in-fashion-design","status":"publish","type":"product","link":"https:\/\/academyclub.co\/en\/urun\/online-strategic-marketing-in-fashion-design\/","title":{"rendered":"Online: Strategic Marketing in Fashion Design"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”42733″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Online: Strategic Marketing in Fashion Design” font_container=”tag:h2|font_size:32px|text_align:center|color:%23000000|line_height:32px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”32″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”#popmake-8484″ text=”Register for Class” margin_right=”10px” margin_left=”10px”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”#bilgi” text=”Get Information” margin_right=”10px” margin_left=”10px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left” class=”green-box” css=”.vc_custom_1587313925786{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;border-left-color: #26bd7e !important;border-left-style: solid !important;border-right-color: #26bd7e !important;border-right-style: solid !important;border-top-color: #26bd7e !important;border-top-style: solid !important;border-bottom-color: #26bd7e !important;border-bottom-style: solid !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
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IFA PARIS Istanbul<\/strong> <\/div>
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Online<\/strong> <\/div>
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3 weeks and 2 days (18 <\/strong>Clock)<\/strong> <\/div>
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16 people<\/strong> <\/div>
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16.02.2021<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color=”#26bd7e” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][vc_column_text]\n

1000\u20ba<\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”4%” id=”footage” row_name=”Action Footage” disable_element=”yes” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Don’t miss this week’s special price advantage of our Creative Brand Creation training, which we will realize live and interactively online!<\/p>\n

<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1611814454644{margin-bottom: 20px !important;padding-right: 10% !important;}”]Training Hours: Tuesday- Thursday : 18:30-21:30<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”4%” id=”footage” row_name=”Action Footage” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_single_testimonial testimonial_style=”basic” image=”42689″ quote=”D\u00fcnyadaki sosyal, ekonomik ve k\u00fclt\u00fcrel de\u011fi\u015fim ve geli\u015fmelerden \u00e7ok h\u0131zl\u0131 etkilenen moda sekt\u00f6r\u00fcnde, pazarlama ve markala\u015fma faaliyetlerini \u00f6rneklerle inceleme \u015fans\u0131n\u0131z olacak. Bunun yan\u0131 s\u0131ra, moda end\u00fcstrisinde pazarlama ve marka yarat\u0131m\u0131 konusunda profesyonel bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazanarak, mevcut veya olas\u0131 i\u015f planlar\u0131n\u0131z\u0131 destekleyecek stratejik pazarlama metodlar\u0131ndan faydalanabileceksiniz.” name=”IFA PARIS Istanbul”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” scene_position=”center” text_color=”dark” text_align=”left” disable_element=”yes” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” 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custom_height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” bg_image=”7718″ bg_position=”center center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” top_padding=”5%” bottom_padding=”5%” disable_element=”yes” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=”mountains”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Detailed Information” font_container=”tag:h3|font_size:30px|text_align:left|color:%23ffffff|line_height:30px” use_theme_fonts=”yes” css=”.vc_custom_1585827204619{margin-bottom: 20px !important;}”][vc_column_text]Our world and business models are changing rapidly. Staying ahead of the competition and customer
\nWhile companies are turning to agile methods to proactively manage their demands, we can also develop ourselves in this direction! You can attend this training for those who want to learn Scrum, one of the most used Agile methods, and prepare for the internationally recognized PSM I certification![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][toggles style=”minimal”][toggle color=”Default” title=”Education Objectives”][vc_column_text]Education Objectives<\/strong><\/p>\n

To gain an up-to-date perspective by examining the latest strategic marketing trends, especially in the fashion industry, in today’s market where the current situation of many sectors is parallel to the marketing activities they perform,<\/p>\n

To examine the segments of the fashion industry in detail,<\/p>\n

To examine how brands in the fashion industry carry out their marketing activities.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Course Program”][vc_column_text]\n\n\n\n\n
Content<\/strong><\/td>\n<\/tr>\n
What is marketing and in what situations has it been used? <\/strong><\/p>\n

What is “fashion”, which is actually an abstract concept, and how has it evolved until today? \/ 3 hours<\/strong><\/p>\n

We will discuss the definition of the concept of marketing and examine at which points we apply the concept of marketing in the global world order where we produce and consume more than we need these days. In addition, as we will examine strategic marketing methods especially in the fashion industry, we will discuss the existence of fashion, its history and how it is sustained today with examples.<\/p>\n

Discussing market segmentation and brand positioning, one of the main topics of strategic marketing methods \/ 3 hours<\/strong><\/p>\n

We will examine the communities, i.e. segments, within the main headings of the strategic marketing concept, by considering the hierarchical order in the fashion industry. We will examine the motivations, lifestyles and common characteristics of brands and the customer segments that follow them. With this review method, you will have the chance to easily analyze the target audience that an existing brand or a new brand you want to create needs. In addition to this review, we will also see with examples how to do the brand positioning we need to differentiate ourselves from other brands in the market.<\/p>\n

What is a brand? How to create a value proposition and build brand equity? \/ 3 hours<\/strong><\/p>\n

A common characteristic of building a brand, past and present, is the desire to be “noticed”. We will examine some helpful rules for getting noticed, creating value and communicating that value to consumers based on David Aaker’s branding template.<\/p>\n

Examination of Product and Place concepts included in the 4Ps of marketing \/ 3 hours<\/strong><\/p>\n

In this course, the value offered can be a product, a service or a service, and specifically the definition of “product” is discussed. “What is the product, what does it tell us, how can it be developed and what does it tell us when it doesn’t sell? In addition, what brands shape their product range according to and the intangible and tangible effects of the product on the consumer are examined.<\/p>\n

While we are on the subject of “product”, it is also appropriate to mention the “brand extension” strategy. This is because often when brands want to expand their presence or reach a wider audience, they prefer to do so with a new product category. When we examine “Place”, we will examine where and how companies & brands maintain their presence through which distribution channels.<\/p>\n

Examining the concepts of Price and Promotion, which are the continuation of 4P \/ 3 hours<\/strong><\/p>\n

In particular, we will discuss pricing strategies for the fashion industry. We will discuss the pricing strategies of small fashion labels that have recently entered the industry, especially with the pandemic and human rights becoming more vocal, and the paths taken by companies that do business on a global scale. In addition to this, we will be looking for answers to the questions “what are the methods of promotion in the fashion industry and how much of it is really necessary?” at a time when we can see the direct penetration of social media and technology into our lives with naked eyes.<\/p>\n

5, a later addition to the 4Ps. Examination of P (People) and discussion of the latest developments in strategic marketing methods in the fashion industry (sustainability, ethical fashion, slow fashion eco-friendly brands, etc.) \/ 3 hours<\/strong><\/p>\n

Starting from Maslow’s hierarchy of needs, we will look for answers to the questions of why people need “fashion” and what are their motivations in this regard. In addition to this, considering that the textile industry is the second most damaging sector to the world and the destruction of natural resources, we will conclude the course by addressing the topics of sustainability, ethics and slow fashion, which big brands and governments also use as a strategic method.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

<\/strong>[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Who Can Participate?”][vc_column_text]It is a program developed for those who want to gain experience in the fashion industry or who are curious about the fashion market and want to observe how a brand stays up to date and continues to function in our age.<\/p>\n

Recommended for both students and professionals.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Certificate”][vc_column_text]At the end of the online training, an internationally recognized IFA PARIS Istanbul certificate will be awarded.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Who is Selin Ko\u00e7?”][vc_column_text]After graduating from Yeditepe University Fashion and Textile Design, Selin Ko\u00e7<\/strong> completed her master’s degree in Fashion and Luxury Brand Management at Istituto Marangoni. After working in companies such as Boyner, Morhipo, Sudi Etuz, she founded her own sustainable fashion brand Sculpture. She teaches fashion management, fashion marketing and strategic marketing at IFA Paris and Yeditepe University.[\/vc_column_text][\/toggle][\/toggles][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” id=”bilgi” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

GET EDUCATION INFORMATION<\/h2>\n[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-5-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”egitimci-form” width=”1\/2″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]W2NhbGRlcmFfZm9ybSBpZD0iQ0Y2MGE2NmY5Nzc4ZDgyIl0K[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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