{"id":106594,"date":"2020-06-18T00:09:04","date_gmt":"2020-06-17T21:09:04","guid":{"rendered":"https:\/\/academyclub.co\/urun\/online-story-thinking-storytelling-in-product-and-brand-creation\/"},"modified":"2022-08-17T15:31:19","modified_gmt":"2022-08-17T12:31:19","slug":"online-story-thinking-storytelling-in-product-and-brand-creation","status":"publish","type":"product","link":"https:\/\/academyclub.co\/en\/urun\/online-story-thinking-storytelling-in-product-and-brand-creation\/","title":{"rendered":"Online: Story Thinking : Storytelling in Product and Brand Creation"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”center” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”29691″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”center” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Online: Story Thinking : Storytelling in Product and Brand Creation” font_container=”tag:h2|font_size:32px|text_align:center|color:%23000000|line_height:32px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”32″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”#popmake-8484″ text=”Register for Class” margin_right=”10px” margin_left=”10px”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”#bilgi” text=”Get Information” margin_right=”10px” margin_left=”10px”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left” class=”green-box” css=”.vc_custom_1587313925786{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;border-left-color: #26bd7e !important;border-left-style: solid !important;border-right-color: #26bd7e !important;border-right-style: solid !important;border-top-color: #26bd7e !important;border-top-style: solid !important;border-bottom-color: #26bd7e !important;border-bottom-style: solid !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
Didem Boz Kaya<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
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Online<\/strong> <\/div>
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\"\" <\/div>
1 day (5 hours)<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
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30 people<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″]
\"\" <\/div>
21.11.2020<\/strong> <\/div>
<\/div><\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”top-bottom” background_color=”#26bd7e” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/6″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_col-xs-12″][vc_column_text]\n

200\u20ba<\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” bottom_padding=”4%” id=”footage” row_name=”Action Footage” disable_element=”yes” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-2″ image_url=”8751″ hover_effect=”defaut” box_shadow=”medium_depth” border_radius=”none” play_button_size=”default” video_url=”https:\/\/academyclub.co\/Uploads\/Murat-Cetiner-egitim.m4v”][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”2\/3″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”150″][nectar_single_testimonial testimonial_style=”basic” image=”29689″ add_image_shadow=”true” quote=”The Universe is made of stories, not atoms. Muriel Rukeyser \u201cStory Thinking\u201d \u00dcr\u00fcn tasar\u0131m\u0131na hikayeler \u00fczerinden yepyeni bir yakla\u015f\u0131m! Hikayele\u015ftirme bilgiyi i\u00e7selle\u015ftirmek ve aktarmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z evrensel bir yol. Bu ayn\u0131 zamanda tasar\u0131m\u0131n her an\u0131nda kullanabilece\u011fimiz \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7. Bir \u00fcr\u00fcn fikri yarat\u0131rken m\u00fc\u015fterimizin nelere ihtiya\u00e7 duydu\u011funu, ne hissetti\u011fini, nas\u0131l hareket ge\u00e7ti\u011fini anlamak, onunla ger\u00e7ekten ba\u011f kurmak i\u00e7in hikayeleri kulland\u0131\u011f\u0131m\u0131z \u00f6\u011fretici, e\u011flenceli bir yolculu\u011fa haz\u0131r m\u0131s\u0131n\u0131z?” name=”Didem Boz Kaya” subtitle=”Product Management Expert \/Storyteller”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1585926986312{margin-bottom: 20px !important;padding-right: 10% !important;}”]\n

WHAT THIS TRAINING WILL BRING YOU<\/strong><\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1592428525662{margin-bottom: 20px !important;padding-right: 10% !important;}”]”Story Thinking” is a new way of thinking where we get to know and empathize with our customers through stories and design product ideas using stories.<\/p>\n

The word empathy has become widely used in both customer experience and marketing. The first stage of customer-oriented thinking, which has been in our lives for many years, is to establish “empathy”. But how? How do we empathize with our customers, our users?<\/p>\n

In this training, you will go on a fun, instructive journey using stories and develop brand new product ideas using the magical world of stories.<\/p>\n

Training Hours Saturday : 10:00 – 15:00<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” scene_position=”center” text_color=”dark” text_align=”left” disable_element=”yes” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-2″ image_url=”5969″ hover_effect=”zoom_button” box_shadow=”none” border_radius=”5px” play_button_size=”default” video_url=”https:\/\/www.youtube.com\/watch?v=ZRPGbx7am6w” image_size=”full”][divider line_type=”No Line” custom_height=”50″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_video_lightbox link_style=”play_button_2″ 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custom_height=”50″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/4″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-2″ image_url=”5969″ hover_effect=”zoom_button” box_shadow=”none” border_radius=”5px” play_button_size=”default” video_url=”https:\/\/www.youtube.com\/watch?v=ZRPGbx7am6w” image_size=”full”][divider line_type=”No Line” custom_height=”50″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” bg_image=”7718″ bg_position=”center center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” top_padding=”5%” bottom_padding=”5%” disable_element=”yes” overlay_strength=”0.8″ shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=”mountains”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Detailed Information” font_container=”tag:h3|font_size:30px|text_align:left|color:%23ffffff|line_height:30px” use_theme_fonts=”yes” css=”.vc_custom_1585827204619{margin-bottom: 20px !important;}”][vc_column_text]Our world and business models are changing rapidly. Staying ahead of the competition and customer
\nWhile companies are turning to agile methods to proactively manage their demands, we can also develop ourselves in this direction! You can attend this training for those who want to learn Scrum, one of the most used Agile methods, and prepare for the internationally recognized PSM I certification![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”3%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][toggles style=”minimal”][toggle color=”Extra-Color-2″ title=”Course Program”][vc_column_text]- The power of story<\/p>\n

– Story-driven design<\/p>\n

– The Hero’s Journey<\/p>\n

– When the Customer is the Hero<\/p>\n

– Connecting with the hero<\/p>\n

– Hook Model<\/p>\n

– Product Story Canvas<\/p>\n

Workshop:<\/strong><\/p>\n

– Design new products with stories<\/p>\n

– Tell the story of the product![\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Certificate”][vc_column_text]At the end of the online training, you will receive a certificate of participation from Kolektif Academy.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Prerequisites & Requirements”][vc_column_text]If you have listened to at least one story in your life, you can join this training![\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Who is Didem Boz Kaya?”][vc_column_text]Didem Boz Kaya holds a Master’s degree in Industrial Engineering from Bo\u011fazi\u00e7i University and has over ten years of experience in Product Marketing Management. He started his corporate career at Turkcell and managed the marketing and branding processes of BiP, fizy, lifebox.
\nDidem Boz Kaya has been working as the Product Manager of fastPay application at DenizBank since 2018. His areas of expertise are brand management, product marketing and customer experience management.
\nDidem Boz Kaya has been working on performatics and corporate storytelling since 2015. She participated in the Seiba International Storytelling, The Way of the Storyteller two-year certificate program. She completed “The Story Skills Workshop” organized by Seth Godin and RIT “Storytelling in the Workplace” trainings.
\nShe has combined the corporate world and storytelling under the “isteherseyhikaye” platform, of which she is the founder. She gives “Storytelling” trainings in many institutions such as Bo\u011fazi\u00e7i University, Y\u0131ld\u0131z Technical University, Do\u011fu\u015f University.
\nShe works with entrepreneurs on storytelling and narrative coaching in investor presentations.[\/vc_column_text][\/toggle][toggle color=”Extra-Color-2″ title=”Who Should Participate?”][vc_column_text]Entrepreneurs, designers, marketers, anyone interested in storytelling can participate in the training.[\/vc_column_text][\/toggle][\/toggles][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” id=”bilgi” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”20″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

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