Online: Story Thinking : Storytelling in Product and Brand Creation


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Online: Story Thinking : Storytelling in Product and Brand Creation

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Didem Boz Kaya
1 day (5 hours)
30 people



“Story Thinking” is a new way of thinking where we get to know and empathize with our customers through stories and design product ideas using stories.

The word empathy has become widely used in both customer experience and marketing. The first stage of customer-oriented thinking, which has been in our lives for many years, is to establish “empathy”. But how? How do we empathize with our customers, our users?

In this training, you will go on a fun, instructive journey using stories and develop brand new product ideas using the magical world of stories.

Training Hours Saturday : 10:00 – 15:00

Course Program

– The power of story

– Story-driven design

– The Hero’s Journey

– When the Customer is the Hero

– Connecting with the hero

– Hook Model

– Product Story Canvas


– Design new products with stories

– Tell the story of the product!


At the end of the online training, you will receive a certificate of participation from Kolektif Academy.

Prerequisites & Requirements

If you have listened to at least one story in your life, you can join this training!

Who is Didem Boz Kaya?

Didem Boz Kaya holds a Master’s degree in Industrial Engineering from Boğaziçi University and has over ten years of experience in Product Marketing Management. He started his corporate career at Turkcell and managed the marketing and branding processes of BiP, fizy, lifebox.
Didem Boz Kaya has been working as the Product Manager of fastPay application at DenizBank since 2018. His areas of expertise are brand management, product marketing and customer experience management.
Didem Boz Kaya has been working on performatics and corporate storytelling since 2015. She participated in the Seiba International Storytelling, The Way of the Storyteller two-year certificate program. She completed “The Story Skills Workshop” organized by Seth Godin and RIT “Storytelling in the Workplace” trainings.
She has combined the corporate world and storytelling under the “isteherseyhikaye” platform, of which she is the founder. She gives “Storytelling” trainings in many institutions such as Boğaziçi University, Yıldız Technical University, Doğuş University.
She works with entrepreneurs on storytelling and narrative coaching in investor presentations.

Who Should Participate?

Entrepreneurs, designers, marketers, anyone interested in storytelling can participate in the training.


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Didem Boz Kaya