Description
1200₺
“Gelişen dijital teknolojiler ile birlikte pazarlama, geleneksel yöntemlerin ve alışılmış tüketici davranışlarının ötesinde kompleks bir mekanizma haline geldi. Son 20 yılda dijital kanalların ve tüketicilerin dijital aygıt ve platformlarda geçirdikleri sürenin artmasıyla birlikte, bu platformlar ve üzerinden yapılan pazarlama çalışmaları, ilk başlarda offline dünyaya destek olma rolünü üstlenirken bugünlerde tüketiciler nezdinde satın alım kararının odak noktası ve kurumların tüketiciler ile iletişimde frekansı en yüksek kanalı haline geldi.”
Murat OvaSenior Consultant
WHAT THIS TRAINING WILL BRING YOU
With this 4-weekend training, you will be able to learn about all the sub-fields of Digital Marketing, which has become one of the cornerstones of the new age, and with practical examples, you will be able to create the necessary start to complete the digital transformation of your organization or the business you work for.
Training Hours: 11:00 – 16:00 (Saturday-Sunday)
Course Program
If you want to participate in the 4-week full package Digital Marketing training, or participate in weekly trainings specific to the topics!
Week 1 Introduction to Google Analytics and Web Analytics REGISTER!
What does Google Analytics do, how to use it and what details should you master in the panel navigation?
What are the main reports available in Analytics?
How should you analyze users and data?
How do you use the results of the analysis?
What are the special reporting methods and different approaches in Google Analytics?
How can you analyze your Google Analytics data?
What conclusions can be drawn from special studies and detailed reports?
What does Google Data Studio do and how to use it?
Note: 1. At the end of the week, you will be able to put what you have learned into practice with a comprehensive Google Analytics Workshop and evaluate the endpoints in groups of 5-6 people. After the workshop, each group will share their outputs and you will have the opportunity for deeper discussion.
Week 2 Google Ads
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How to use Google Ads, how do Google Ads work?
What are the types of Google Ads campaigns? What kind of targeting is done?
Which details should you master in Google Ads panel navigation?
What are Google Ads campaign metrics and how should they be analyzed?
Special tactics and suggestions from Murat Ova to maximize the efficiency of your Google Ads ads.
Note: 2. At the end of the week, you will be able to put what you have learned into practice with a comprehensive Google Ads Workshop and evaluate the final results in groups of 5-6 people. After the workshop, each group will share their outputs and you will have the opportunity for deeper discussion.
Week 3 Facebook Ads
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How to use Facebook Ads, how do Facebook ads work?
What are the types of Facebook Ads campaigns? What kind of targeting is done?
Which details should you master in Facebook Ads panel navigation?
What are Facebook Ads campaign metrics and how should they be analyzed?
Special tactics and suggestions from Murat Ova to maximize the efficiency of your Facebook Ads.
Note: 3. At the end of the week, you will be able to put what you have learned into practice with a comprehensive Facebook Ads Workshop and evaluate the final tips in groups of 5-6 people. After the workshop, each group will share their outputs and you will have the opportunity for deeper discussion.
Week 4: Introduction to UX & ASO/SEO and Concepts
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UX
What is the concept of user experience and its factor space?
How should you develop your website to maximize the user experience?
What kind of different studies and tools are there in the world on user experience?
Theoretical and practical introduction to the concept of A/B testing with Google Optimize.
Qualitative tracking of users and derivation of optimization hypotheses with Hotjar.
ASO/SEO
What are search engines and how do they work?
How does the behavior of users change?
What are the tactics you need to know and apply to increase your organic traffic?
What are the basic SEO tools and how to use them?
What is technical SEO and what can be done to improve it?
What affects app traffic?
How to optimize app traffic with ASO?
Bonus:
Introduction to email and SMS marketing
Retargeting technology overview (Criteo & RTBHouse)
Note: 4. At the end of the week, you will be able to put what you have learned into practice with a comprehensive UX Workshop and evaluate the final tips in groups of 5-6 people. After the workshop, each group will share their outputs and you will have the opportunity for deeper discussion.
Certificate
At the end of the online training, you will receive a certificate of participation from Kolektif Academy.
Prerequisites & Requirements
You do not need to have any prior experience to take the training.
Who is Murat Ova?
12 years experienced full stack engineer, quantitative analyst and marketing scientist.
It develops artificial intelligence-based decision support systems with human nature-oriented customer experience and profit maximization-oriented marketing experience for the complex growth goals of large enterprises in the digital world.
He has worked as a lead consultant, full-stack project manager and trainer in the digital channels of Apple, Tesco, L’oreal, Carrefour, Netflix, Boyner, Doğan Group, DeFacto, ETS Tur, Morhipo, Anadolu Group, Trendyol and many other FMCG/Retail/Service/E-trade brands. He has served as Marketing Director and similar executive roles in major marketing technology companies in Turkey.
In the past years, he has worked as an invited expert in the World Wide Web (W3C) consortium for 4 months, the first and only member of the consortium from Turkey in the past. He has taught Data Analysis, Behavioral Economics and Marketing Theory as a guest lecturer at universities in Turkey and abroad (Boğaziçi University, Hebrew University of Jerusalem, etc.).
