Online Project Development Training for Digital Platforms


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Online Project Development Training for Digital Platforms

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Beste Hasançebi
2 weekends (8 Clock)
20 people


Training Hours: Saturday – Sunday : 11:00-13:00

“Dünyada birçok şeyin değişmesiyle beraber medya da yeni bir döneme girdi. Giderek çoğalan dijital platformlar artık hayatımızın bir parçası haline geldi. Siz de bu eğitim ile fikirden proje tasarlayabilir, fikrinizi sunum yapabilecek noktaya taşıyabilirsiniz!”

Beste HasançebiContent acquisition at Exxen

Why Should You Take This Training?

It will be a training on developing content/projects for the increasing number of digital platforms and presenting this project to the platform!

The project development training deals with designing a project from an idea. People who have an idea and want to projectize it and present it to various platforms can take this training. We will also talk about how to follow a path for those who do not have an idea but want to develop themselves in this field. It would be very fruitful to examine examples from the Turkish industry.

At the end of the training, they can draft a project to present to the digital platform. For example: The series Like aired on Exxen

Course Program


OTT Platforms and Content
– Recognizing OTT platforms. Exemplary models from Turkey and around the world
– FreeTv conventional media – digital media differences
– Genre The basic characteristics of these genres. Popular genres in recent years. The processing of these genres
– Target Group. What is the target audience and how to identify it?


Journey of the Idea and Project Design

– How to find ideas
– Project Design
– What is Tone of Tone Project? How to determine
– Genre
– Main character
– Synopsis
– Fundamental conflict
– Reference content


Project Development
– Logline
– Concept
– Tagline
– Bible – How to prepare a Bible for a project presentation.
– Target Audience / Research
– Draft Budget Budget – What is a high, medium and low budget. What are the factors affecting the cost of the project. Sample budget
– Target Audience? Is the project relevant to the target audience?
– Sample Project / Case Study


– Pitching – How to prepare a project file (project pitching)
– What are the possible questions in project pitching?


Who is Beste Hasançebi?

Beste Hasançebi graduated from Galatasaray University Sociology and has been working in the media sector for 6 years.
He works on project development, content acquisition and content strategy. The companies he worked for are CVG Mars Cinema Group, Ay Yapım, Digitürk and he is currently working on project development at Exxen.

Projects he took part in:
Once Upon a Time
Ali Baba and the Seven Dwarfs
What’s Left of You
Iftarlık Gazoz
Bitter Sweet Sour
The Good Game


At the end of the online training, you will receive a certificate of participation from Kolektif Academy.


Bu eğitimin süresi maalesef geçti. Eğer bir sonraki eğitimden haberdar olmak istiyorsan aşağıdaki formu doldurabilirsin.

Additional information






Beste Hasançebi